LISTING ON AMAZON: A STEP-BY-STEP GUIDE FOR SELLERS

Listing on Amazon: A Step-by-Step Guide for Sellers

Listing on Amazon: A Step-by-Step Guide for Sellers

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If you want to sell products online, listing on Amazon is one of the best ways to reach millions of customers. With over 300 million active users, Amazon gives sellers access to a massive and trusted marketplace.


In this guide, we’ll walk you through how to create a product listing on Amazon and optimize it for sales.






✅ What is a Product Listing on Amazon?


A product listing on Amazon is your product’s page that includes:





  • Product title




  • Images




  • Bullet points




  • Description




  • Price




  • Keywords




  • Inventory information




This page is where customers decide whether to purchase your product—so making it effective is critical for success.






???? How to Create a Listing on Amazon


Here’s how you can list a product as a seller on Amazon:






Step 1: Create an Amazon Seller Account




  • Go to sellercentral.amazon.com




  • Choose Individual or Professional seller plan




  • Fill out business information, payment details, and tax info







Step 2: Add a Product




  • In Seller Central, click on "Inventory" > "Add a Product"




  • Choose:





    • "I’m adding a product not sold on Amazon" for new products




    • OR search if the product already exists on Amazon









Step 3: Fill Out the Product Listing Information


???? Product Title




  • Use relevant keywords




  • Follow character limits and Amazon guidelines




  • Example: "Wireless Bluetooth Earbuds with Charging Case – Noise Cancelling, Waterproof"




???? Product Images




  • High-quality, white background




  • Include lifestyle and infographic images




  • Minimum 1000x1000 pixels for zoom feature




???? Bullet Points




  • Highlight key features and benefits




  • Include targeted keywords




  • Be clear and concise (Amazon allows 5 bullets)




???? Product Description




  • More detailed than bullet points




  • Use HTML formatting (line breaks, bold text)




  • Focus on value proposition and customer problem-solving




???? Keywords (Search Terms)




  • Enter backend keywords not already in your title or bullets




  • Avoid punctuation, repetitions, and brand names







Step 4: Set Price, Quantity & Shipping




  • Choose your price competitively




  • Enter available stock quantity




  • Select FBA (Fulfilled by Amazon) or FBM (Fulfilled by Merchant)







Step 5: Publish Your Amazon Listing




  • Click “Save and Finish”




  • Your listing will go live after being reviewed (can take a few hours)







???? Tips to Optimize Your Amazon Product Listing




  • Use high-volume keywords (use tools like Helium 10 or Jungle Scout)




  • Keep your title and bullets easy to read




  • Update your listing regularly based on customer feedback and reviews




  • Encourage positive reviews to increase conversion rates







???? Tools to Help You List & Rank on Amazon




  • Helium 10 – keyword research & listing optimization




  • Jungle Scout – product research & competition analysis




  • Canva – for product image and infographic creation




  • Amazon Keyword Tool (by SellerApp) – find high-converting keywords







???? Final Thoughts


Creating a winning Amazon listing is more than just uploading your product—it's about presenting your product in a way that convinces customers to buy. If your listing is well-optimized, you’ll see more visibility, more traffic, and more sales.


Whether you're launching your first product or scaling your store, mastering how to list on Amazon is a game changer.

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